We thrive upon innovations that give you the ultimate feeling of mastery in your cooking, home and laundry care. We see your needs of today - and foresee the ones of tomorrow - so you can achieve results that don't just meet your standards, but exceed them. We are AEG. And together with you, we are always an idea ahead.
AEG is relentless in its pursuit of always being an idea ahead. In 2017 we celebrated 130 years of bringing innovation into your home. Merging intelligent technology with responsive design by following the vision and design philosophy of AEG's Peter Behrens - perfection in form and function.
Our passion is to deliver practical and effective solutions that are easy to use. We combine Italian design and quality in everything we do.
With innovations such as the first gas cooker and the first auto-defrost fridge. Clever Italian design is the cornerstone of our success today, just as it was 100 years ago.
We've lightened laundry loads with XXL capacity washing machines, and in the kitchen we've made ovens that save you the elbow grease and clean themselves. We are a home life simplifier, so you have more time for your friends and family.
Willi Bruckbauer is at the heart of BORA-the visionary, creative mind and driving force behind the ground breaking cook top extractor systems. With over 20 years of experience in the kitchen sector, the qualified master carpenter knows what people want from modern kitchens: to create a living space that meets the needs of the individual and makes them happy. Every day.
Extractor hoods are simply not part of this picture: they are loud, ineffective and visibly intrusive. Willi Bruckbauer's vision was to invent an effective vapour extraction system that meets the highest standards in terms of both technology and aesthetic appeal.
Prima appliances are designed for your everyday needs, and to be easy every time you use them.
Whether it is an oven, a microwave, or a washer dryer, most of us will use a small number of programmes most of the time and so our appliances make it really easy to use these programmes and to get great results every time.
For those who want to be a little more adventurous our new feature rich Prima + ovens have additional programmes and settings to let you experiment.
Log in to your Retailer Account
WE ARE PROUD TO WORK WITH THE FOLLOWING BRANDS
